L'Oréal Group

Apply to our Open Innovation Program

Innovate with us to co-create the future of Beauty

Apply now

At L’Oréal, we believe that new tech & innovative business models are going to profoundly change the beauty costumer experience for the better. 

We want to lead that change, and co-create the future of beauty tapping into the fantastic creativity and entrepreneurship out there. We want to spot, partner and support startups that can transform the way beauty brands interact with consumers.  

We are looking forward to receiving your application, introducing you to the teams behind our more than 30 global beauty brands, and connecting you to our key partners such as Station F or Founders Factory. We want to establish partnerships with emerging companies from all over the world to build a new generation of personalized and innovative beauty products, devices and digital services so that together we can better cater to our global customers.

Discover A Made-To-Measure Approach To Define Each Startup Collaboration

From participating in a 6-month acceleration program, to running proof-of-concept between technologies & brands, we adapt our program to support beauty and tech startups that can transform the way beauty brands interact with customers.


For early-stage startups leveraging technology and new business models to propose new customer beauty experiences, we run 6-month acceleration programs through our partnership with STATION F and Founders Factory. Startups participate in upskilling sessions, receive mentorship from L’Oréal experts, and get exposure to business growth opportunities.  

Apply now if you are ready to grow with us!

Some examples:

Business Partnerships

For startups and scaleups ready to provide new digital services at scale, we run pilot projects connecting founders to L’Oréal brands teams at an international level. 

Apply now if you are ready to build new services with our brands!  

Some examples:

logo-riviter logo-sampler
For high growth potential startups developing new business models in marketing, R&I, digital, retail, communication, supply chain and packaging, L’Oréal launched BOLD – Business Opportunities for L’Oréal Development – a corporate venture capital fund that supports startups through minority-stake investments & mentorship. 

Find our more on BOLD’s website 

Some examples:

Sillages Logo  

Startups we believe in

logo les petits prodiges

logo ho karan

logo veleza

logo preemadonna

logo lucky cart

logo riviter



logo experimental perfume club

logo glossom

logo tailify2

logo cosmose

logo sampler2

logo alegra

logo memomi

Science and Technologies
L'Oréal as a partnership