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Innovate with us to co-create the future of Beauty

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L'Oréal Beauty Tech Atelier

Startup Accelerator

At L’Oréal, we believe that new tech & innovative business models are going to profoundly change the Beauty consumer experience for the better.

We want to lead that change, and co-create the future of Beauty tapping into the fantastic creativity and entrepreneurship out there. We want to spot, partner and support startups that can transform the way Beauty brands interact with consumers.

We are looking forward to receiving your application, introducing you to the teams behind our more than 35 global Beauty brands, and connecting you to our key partners such as Station F or Incubateur HEC Paris. We want to establish partnerships with emerging companies from all over the world to build a new generation of personalized and innovative digital services so that together we can create the beauty that moves the world.







co-founded by women


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Which startups can apply to enter the program?

We are looking for startups leveraging technology and new business models to propose new customer beauty experiences.

Digital Services     E-commerce & Social     Data & AI

Impact     Gaming


Startups should be in the early stage with an objective to boost growth in a short amount of time. Startups with prior engagement with corporates are encouraged to apply.

Seed     Series A/B

Program Offering

L’Oréal Beauty Tech Atelier welcomes each semester up to 10 high potential early stage startups and accelerates their development by bringing them strategic mentoring and operational support.

The program is completely free of cost and can run remotely for entrepreneurs based outside Paris.

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Station F Ecosystem V2

Station F Ecosystem

Participants gain access to a unique network of founders at Station F. They receive support, from desk space and unlimited Wi-Fi to specialized services such as office hours with VCs and legal counsel.

Startups also have access to exclusive campus events with influential entrepreneurs.

Development V2


Startups can leverage the group’s vast expertise of the beauty industry and learn how to navigate their way through. Each participating startup is paired with a highly qualified Mentor to help solve organizational challenges and discover the culture of L'Oréal.

The startups also benefit extensively from Beauty Tech Atelier’s partnership with Incubateur HEC Paris which opens a network of 700+ diverse experts.

Visibility V2


Startups gain visibility through media and social media opportunities.

Additionally, startups can pitch their solutions to different teams and markets within the group and unlock potential business partnerships.

How to Apply?




Use the link below to apply. Be as comprehensive as possible and mention all the relevant details.


Meet Us

If your solution fit ours verticals, you will receive a scheduled appointment to have an in-depth business discussion.


Pitch Event

Finalists will be invited for a pitch event in front of an experienced jury to defend their seat.



Apply now

How to Apply

Meet our Startups

Current & Alumni Startups


Science and Technologies L'Oréal partnering with startups


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