TWO SISTERS WHO INVENTED GLOBAL BEAUTY
Carita is the story of two women who revolutionized global beauty from hairdressing to skincare. They decode their time and anticipate the evolution of society and its approach to beauty. For them, beauty has to be global. In 1958, they created the first fluid cosmetics that changed the codes of skincare with their "pro-penetrating", concentrated and effective formulas. In 1962, they combined the effectiveness of professional gestures and formulas with the power of beauty-tech, to amplify the results of their care protocols.
Well-known for attracting a clientele of unparalleled prestige, Carita is the story of a Maison, an address, 11 Faubourg Saint Honoré, Paris that has welcomed international elites for the past seventy years, from celebrities to crowned heads including Catherine Deneuve, Isabelle Adjani, Sophia Loren, Brigitte Bardot, the Duchess of Windsor, Princess Grace of Monaco and Queen Noor of Jordan among others.
Maria and Rosy Carita had a significant impact on fashion and on costume design, contributing to the success of magazines such as Vogue and to that of designers like Givenchy, Valentino, Dior, Patou and Cardin as well as an influence on esthetic movements like New Wave cinema. The Maison accomplished this by promoting a modern look, gorgeous hairstyling, beautiful hairpieces and refined make-up.