A strategic hub of creation that moves the world.
Since beginning our journey here in 1963, Japan has been a continuous source of inspiration for L’Oréal. As the world’s third-largest beauty market, home to consumers with an extraordinary eye for beauty, Japan holds immense strategic importance. This is why our group has built a comprehensive presence here—from our Shinjuku headquarters and our Kawasaki Research & Innovation Center, to our Gotemba manufacturing plant, nationwide sales offices, logistics hubs, and a dedicated special subsidiary. Japan is also the proud home of remarkable brands within our portfolio, such as shu uemura and TAKAMI.
For me personally, Japan has always held a special and fascinating place in my heart. I have a deep affinity for the Japanese concept of “Dō” (the way or the path). To me, “Dō” represents the continuous cultivation of one’s inner humanity and character. I see a powerful harmony between Japan’s sincere, dedicated pursuit of mastery and our own people-centric culture at L’Oréal. Working alongside our talented teams at Nihon L’Oréal to rediscover the unique beauty of this country, share it with the world, and dedicate ourselves to this “path of beauty” is truly an extraordinary and exciting journey.
At L’Oréal, we exist to “Create the beauty that moves the world,” and our mission is to bring “Beauty for All” into every life. We will continue to create beauty that answers the discerning needs of people in Japan, while sharing the exceptional beauty born from Japanese innovation with consumers across the globe. Creating beauty is the single, purposeful mission to which L’Oréal has dedicated itself for over 110 years.