L'Oréal Middle East

Create the beauty that moves the world

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L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a close-up on the Group’s latest stories.

While L’Oréal products have been sold in the Gulf region since the 1960s, our activities as L’Oréal Middle East date back to 1998.

Today, our company has three business units in the region – a headquarter in Dubai, United Arab Emirates, which markets 26 beauty brands across four divisions (Consumer, Professional, Luxury and Active cosmetics), plus two subsidiaries – L’Oréal KSA and L’Oréal UAE – which serve its key markets. 

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At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.

Since 1989, 14 years before the "EU" regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.

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the year L’Oréal set its operations formally in the region as L’Oréal Middle East


employees in the Middle East



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 Contact us

L'Oréal Middle East: +971 4 806 4700
Sunday to Thursday 9 a.m. to 6 p.m.

L'Oréal UAE: +971 4 889 1500
Sunday to Thursday 9 a.m. to 6 p.m.

L'Oréal KSA: +966 12 2638 310
Sunday to Thursday 9 a.m. to 6 p.m.

Customer Care: +971 4 880 8088 or +971 5 5123 2037
Sunday to Thursday 9 a.m. to 6 p.m.
Email: [email protected]