Our Strategic Partnerships
Two partnerships bringing beauty to the heart of sport and culture
Discover MoreAt L'Oréal Groupe, the world's No. 1 beauty company, collaboration is at the heart of how we move the world. We team up with global leaders in culture, sport and science to bring shared values to life: reaching diverse communities, encouraging self-expression, moving at the speed of culture and creating meaningful change along the consumer journey. In sport and culture, two strategic partnerships bring this ambition to life: Paris Saint-Germain (PSG) and Plénitude Arena.
PSG and L'Oréal Groupe: Beauty takes a team
Paris Saint-Germain (PSG) and L'Oréal Groupe: two global leaders, both born in Paris, coming together to celebrate the beauty of the gesture, driven by performance, innovation and teamwork. For the first time, we're teaming up with a football club, one that is also a major force in culture. And it's the collective strength of our brands that brings this partnership to life.
As part of the partnership, Vichy Laboratoires is the Official Skincare and Haircare Partner of Paris Saint-Germain’s Men’s First Team. Serums, sunscreens and shampoos will be available at PSG Campus and the Parc des Princes, while teams of the brand and the Club will conduct observational studies on skin health, scalp health, well-being and athletic performance. In future brand campaigns, and on match days, fans can look forward to new experiences and content with Vichy Laboratoires.
At Plénitude Arena, beauty takes centre stage
L'Oréal Groupe is the official beauty partner of Plénitude Arena (formerly Paris La Défense Arena), Europe's largest concert venue. Why? Because culture and beauty share one mission: bringing people together and celebrating diversity.
Here, alongside 40,000 fans, L'Oréal Groupe unveils immersive beauty spaces and Beauty Bars, where guests create their festive look before the lights go down. Our brands also join forces with the worlds of artists such as Céline Dion, Taylor Swift and Dua Lipa, turning every concert into an unforgettable moment of shared joy.
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Strategic partnerships
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Source: L'Oréal Groupe