L'Oréal Morocco

Create the beauty that moves the world

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Created in Morocco in 1943 under the name UFCI (French Union for Trade and Industry).

It was in 2000 that the L'Oréal Group decided to unify the name of all of its subsidiaries around the world, and therefore to give birth to L’Oréal Maroc.

In total, more than 18 internationally renowned brands are marketed by the Moroccan subsidiary with the aim of meeting all of Morocco's beauty aspirations and their infinite diversity.

L'Oréal Maroc's performance is based above all on the daily commitment and enthusiasm shown by its teams. They try to communicate their passion and expertise in beauty to the greatest number of Moroccan consumers through 4 major Divisions: The Consumer Products Division, The Active Cosmetics Division, The Professional Products Division and The L'Oréal Luxe Division , which cover 4 distribution channels: supermarkets, pharmacies and drugstores, hair salons and finally perfumeries and chains of beauty products.

At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.

Since 1989, 14 years before the "EU" regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.

Discover more about non-animal methods


introduction of L'Oréal Products to Morocco


international brands in Morocco


L’Oréal Maroc employees are women in Middle Management and Management Committee

Contact Us

Adress: 17 Aman Street, Ex Caporal Beaux, Casablanca 20100

Tel: (+212) 5 22 44 02 40

Questions about a product: [email protected] 

Recruitment request: [email protected]