Middle East
L’Oréal South Africa, based in Johannesburg, was established in the country in 1963.
We now market and distribute 29 brands (including Dark & Lovely, Maybelline, Mixa, Yves Saint Laurent, Kiehl’s, Lancôme, Vichy, La Roche Posay, and Mizani) within four divisions, namely Consumer Products, Professional Products, L’Oréal Luxe, and Active Cosmetics.
Our manufacturing plant, located in Midrand, is responsible for the production of African Beauty Brands and select Garnier, L’Oréal Elvive and Mixa products that are exported throughout Africa.
Our goal is to address all of our customer’s needs in their infinite diversity. That’s why our R&I Centre in sub-Saharan Africa focuses on developing beauty innovations that are tailored for the African consumer.
Our 680 employees also embrace the L’Oréal sustainability program, Sharing Beauty with All, as we know that together we can make a difference where it really matters and in 2013, our CEO made a strong commitment to ensuring that 100% of our products would have a positive societal and environmental impact by 2020.
At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.
Since 1989, 14 years before the EU regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.
29
Brands
1
Research & Innovation centre
3
Sites
Commitment
The L’Oreal-UNESCO For Women In Science programme recognises South African female scientists for their groundbreaking research
Brands
Radiant Natasha Thahane new brand ambassador of the revamped Garnier Even and Matte
Contact us
Office address: L'Oréal South Africa, Building 17 The Woodlands Office Park, Woodlands Drive, Woodmead, Johannesburg 2191
Local number: +27 (0)11 286 0700
General and Media Enquiries: [email protected]
Sponsorship requests: [email protected]