L’Oréal Chile was founded in December 1984, when the Group acquires its distributor in the country.
Our subsidiary expanded through a new acquisition in 1996 and from that date, carries out the commitment to propose diversity of beauty solutions so that each woman and man finds the most appropriate to their needs and aspirations, successfully promoting 24 brands in the beauty and cosmetics market in Chile.
At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.
Since 1989, 14 years before the "EU" regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.