Research | L'Oréal Group
L’Oréal invests in biotechnology venture to scale development of plant-based ingredients for sustainable beauty
The investment, made through L'Oréal's corporate venture fund, BOLD, will support the creation of new, sustainable ingredients derived from living organisms. Through Geno’s biotechnology expertise, L’Oréal will replace traditional ingredients with bio-based alternatives, such as those made from plant-based sugars. These new ingredients will be used across various L’Oréal products, making a significant leap towards the company’s goal of 100% eco-designed formulas and ingredients that are 95%-derived from renewable or abundant sources.