Science, Nature & Technology – the perfect combination for reinventing Beauty
At L’Oréal, we have always drawn inspiration from nature. Understanding nature’s mechanisms enables us to develop more environmentally-friendly production processes. We create formulas based on natural ingredients or ingredients of natural origin, and that in either case respect the environment. To meet these challenges, we have developed a recognized expertise based on a pact between science and nature, Green Sciences.
Green Sciences allow us to innovate permanently, and at every stage of a product’s life cycle:
- Production of natural raw materials through innovative techniques (permaculture, agroforestry and biodynamics).
- Production of effective natural ingredients or ingredients of natural origin using biotechnology (plant cell culture, bacterial fermentation and enzyme catalysis), environmentally-friendly transformation, extraction or fermentation processes, and green chemistry.
- Green formulation by combining ingredients to produce formulas which deliver a unique technical performance and sensory experience in the eyes of our consumers. The use of natural ingredients and ingredients of natural origin, produced by green cultivation and green transformation, is fundamental to green formulation.
Technology is another limitless source of inspiration and has profoundly changed the way we interact with Beauty and cosmetics. This is why, at L’Oréal, we fully embrace innovations that push the boundaries of science and reinvent Beauty and cosmetic rituals. With the help of Augmented Reality, Artificial Intelligence and data processing, we can now tailor Beauty experiences to every one of our customer’s needs, offering a wide range of creative solutions. Thanks to these advances, ideas are becoming a reality and we’re proud to be such a leading voice in this Beauty revolution.