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L'Oréal Water Saver: Using Water More Sustainably in Salon and At-Home

A Beauty Tech haircare innovation to manage water consumption

To provide an environmentally responsible and unique salon and at-home experiences, L’Oréal and Gjosa have teamed up to create Water Saver, a new technology that makes sustainable water use available to everyone.

How can we use water in a sustainable way and preserve this vital and precious resource? L’Oréal is committed to reducing the water consumption of its activities but also to helping its partners to do so. Sustainable Water Saver haircare technology, which was unveiled at the CES 2021 tech show is part of the answer: it proves what Beauty Tech can do for the environment, and especially for sustainable water use.

Introducing Water Saver



Tech to reduce water consumption

To reinvent the hair washing and rinsing experience, Water Saver combines a micronization technology with a showerhead cartridge containing haircare products designed by Kérastase and L’Oréal Professionnel to cut water usage by 80%. To take the salon experience even further, we combined this technology with the professional hair expertise of Kérastase and L’Oréal Professionnel.

Thanks to the patented Cloud Cleansing approach, micronized haircare formulas specially designed for Water Saver by Kérastase and L’Oréal Professionnel are infused directly in the water stream, promoting better product distribution and absorption, as well as improved efficiency.                

The result is a showerhead that divides the flow of water to create 10 times smaller droplets. Then, they are accelerated for faster and more effective rinsing. Water Saver only uses two liters of water per minute compared to the eight liters consumed by a standard showerhead, cutting water use by 80% compared to standard rinsing while simultaneously improving the customer experience.
The system also features a data dashboard that allows salon professionals to monitor their water and energy consumption and savings.           

Hieronimus Portrait



"We believe it is our responsibility at L’Oréal to do our part to preserve the earth’s natural resources. Every drop of water is precious, and our new technology makes every drop of water count”

Nicolas Hieronimus, Deputy CEO of L’Oréal Group

A partnership based on sustainable innovation

To imagine and realize this Beauty Tech innovation, the L’Oréal Technology Incubator joined forces with Gjosa, a Swiss environmental innovation company. Gjosa has developed a unique water micronization technology inspired by the way rocket engines work.

“L’Oréal Water Saver is the result of an exemplary exclusive partnership, which joins a century-long legacy of innovation in haircare with cutting edge technology. It represents a new type of sustainable experience for consumers, and one we look forward to seeing activated around the world.”

Amin Abdulla, Co-founder of Gjosa



Rolling out a new haircare experience

The L'Oréal Water Saver haircare experience is available now in select L'Oréal salons in New York and Paris. A global rollout is planned now through 2023, and the new system is expected to be in 10,000 salons in the next few years.

Each year, up to one billion gallons of water are expected to be saved. And since we are committed to making our Beauty Tech innovations available to all, a home version of Water Saver is under development so that everyone can enjoy a sustainable and unique haircare experience.

A convenient at-home shower device will be launched at a later date. 


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