Science & Technology

L'Oréal Groupe Unveils AirLight Pro, a Breakthrough Professional-Grade Hair Drying Tool That Cares for the Hair and for the Planet at CES® 2024

At the 12th World Congress on Alternatives and Animal Use in the Life Sciences (Aug 27-31 Canada), our Research & Innovation and Episkin teams presented their latest advances on the development of non-animal testing methods, through 15 posters, 3 symposiums talk, 1 plenary talk and 1 workshop.

From AI-powered skincare solutions to personalized makeup devices through to new codes of beauty, L’Oréal is a Beauty Tech powerhouse, driving positive impact at a collective and individual level.

AI-powered, hair and scalp smart camera for hairdressers to care better with beauty tech

Leveraging the power of GORJS, the world’s first beauty DAO (Decentralized Autonomous Organization), NYX Cosmetics selected a team of 9 digital artists based on their talents and global impact on the 3D avatar community to create the Dream Vortex NFT collection. Each unique piece of art is derived from their interpretation of a new era of beauty, building on the values of diversity, inclusion and creativity. These creations will be sold on Opensea and will help cultivate interoperability as they will allow their owners to express their identity within the web3 ecosystem.

Imaging skin with 10 times the magnification of the human eye, the META PROFILERTM’ is a handheld device born from a high-performance laboratory technology which used more than 20 clinical studies measured at instrumental level.

Take your work meeting to the next level with the first ever makeup looks on Microsoft Teams. Consider this feature your “virtual makeup bag,” equipped with 12 makeup looks that effortlessly help you feel your best in your next meeting.

Biotechnologies, plants cells, bacteria, Green Sciences...! These words appeal to you, and you are wondering about the link with the world of cosmetics? So, let’s visit our Novéal Biotechnologies sites!

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.