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L’Oréal at Viva Technology Paris

Beauty for all & Beauty for each powered by Beauty Tech

The beauty revolution is here and at our fingertips. 

From AI-powered skincare solutions to personalized makeup devices through to new codes of beauty, L’Oréal is a Beauty Tech powerhouse, driving positive impact at a collective and individual level.

We believe that by tackling sustainability and inclusion challenges (Beauty For All), we can simultaneously provide unparalleled, comprehensive and integrated beauty experiences for everyone in their infinite diversity and their individual aspirations (Beauty For Each).


As we continuously stay ahead and seize what is starting, we are proud to unveil our latest innovations, all powered by data, tech and artificial intelligence. 


Discover Our innovations

Highlighting beauty as a force for individual and collective good, the innovations span smart and sustainable beauty innovations and digital services, as well as data-powered diagnostic devices for inclusive, personalized, and virtual beauty. 

L'Oréal at Viva technology 2023

Vivatech is the biggest tech event in Europe, gathering startups & worldwide leaders to celebrate innovation and technology.

Our highly interactive booth provides visitors with an immersive experience where they can try out a range of new solutions, services and devices from our brands firsthand. As they explore our booth, they will discover innovations that reinvent beauty experience in terms of personalization, virtual codes of beauty, sustainability, and inclusivity, to create the beauty that moves the world.



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“This year at VivaTech, we have assembled an exceptional line-up of Beauty Tech innovations that deliver positive impact. By putting our resources behind emerging technologies that democratize access to smarter and more sustainable beauty, we enable everyone to enjoy beauty more equitably and on their terms.”

Nicolas Hieronimus, CEO, L’Oréal Groupe.



L’Oréal in Web 3/Metaverse


Our Vision

It is a charged digital space with new digital realities in both web 2.0 and emerging web3. The digital transformation itself is transmuting from products to services, from digital to data transformation & from digitalization to virtualization. Our advantage is that we are big & agile, we continue to seize what is starting in this rapidly evolving landscape.

We are continuously reinventing beauty experiences. We believe the future of beauty lies at the intersection of physical, digital, and virtual realms. We are cracking new codes of beauty.

Our Commitments:

  • We believe the future of beauty is physical, digital & virtual.

  • We shape the future of beauty with science, technology and creativity.

  • We are exploring physical, digital and virtual beauty in web3 and metaverse.

  • We are Digital 1st and 1st in Digital Beauty

We have been pioneers in A/R beauty, powered by ModiFace – with more than 1 billion shades try-on across our makeup and hair color brands. As we move from products to services, our leading-edge skin and hair diagnostic devices combine the power of AI-assisted image analysis with century-long wealth of worldwide scientific knowledge, enabling consumers to discover the specificities of their skin and hair with utmost precision, and obtain individualized recommendations for the most adapted treatments and routines.


L’Oréal Brandstorm 2023

With the theme of ‘Crack the new Codes of Beauty,’ L’Oréal will host the Groupe’s 31st Brandstorm competition at this year’s VivaTech event.

This year, a record-breaking 92,000 registrants from 72 countries took part in this unique, immersive and digital learning experience. In this year’s final, teams from Brazil, Chile, Mainland China, France, India, Kenya, Malaysia, the Middle East, Spain & Portugal and Taiwan will pitch their AR, VR, AI and Metaverse-inspired innovations to the Brandstorm executive jury.

Today, the Brandstorm is integrated in the curriculum of almost 100 universities across the globe and is accredited by EOCCS as an online learning course. The winning Brandstorm 2023 team will be announced on 16 June at VivaTech.

Discover Brandstorm

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