L'Oréal at VivaTech 2026: The Beauty Odyssey

As we celebrate our landmark 10th anniversary at VivaTech, L’Oréal Groupe brings over a century of expertise to a defining vision: The Beauty Odyssey.

For more than 115 years, L’Oréal has been dedicated to a single vocation: creating the beauty that moves the world. We recognize that beauty is an essential need that has existed since the dawn of humanity – a universal desire that crosses time, countries, and cultures. This is what makes beauty a human odyssey that is deeply personal, an act of self-expression, and a powerful force that gives confidence in who we are and how we connect with others. It is a gesture of self-care, creativity and a vital pulse of culture.

At VivaTech 2026, we reveal how we are enhancing this human experience by programming the future of beauty. As AI rapidly reshapes how we live, work, and experience beauty, new opportunities are emerging, and we are ready to seize them. We believe the future of beauty is not a destination we reach by chance, but a trajectory we architect with intention. By combining our scientific leadership in beauty with our expanding mastery of Tech, Data and AI, and our deep understanding of consumers’ evolving expectations, we are pioneering this hyper-personalized, predictive Beauty Odyssey to satisfy the infinite diversity of beauty needs and desires at the speed of culture.

Our booth is our expedition base for our Beauty Odyssey. This year, we welcome guests through KALLISTÉ, a monumental installation named after the Greek Καλλίστη ('the most beautiful'). 

KALLISTÉ acts as a symbolic guide, capturing the senses and leading visitors toward our advanced Beauty Tech innovations, grouped under 4 strategic territories of exploration:

• AI Powered Consumer and Marketer Journeys:  Beauty is a deeply social experience, a conversation spanned through time. A ritual passed from mother to daughter; the trusted bond between a client and their dermatologist or hairdresser. Today, AI is writing a new chapter in that story - with Large Language Models (LLMs) becoming the new front door to beauty discovery, and billions of consumers engaging in a new kind of beauty ‘chat’. 

• The Future of Brand Storytelling at the Speed of Culture & Technology: Beauty has moved beyond reflecting culture, to actively shaping it. Technology here plays a pivotal role in shaping cultural identities, like TikTok creator culture, or dissemination of culture through Connected TV Platforms like Netflix and YouTube. 

• Tech is in the Hair: Hair is part of our DNA. For decades, we have listened to the silent language of hair fiber – its biology, its resilience, and its diversity. Today, L'Oréal is pioneering its next chapter. Backed by the world's most extensive hair science database, we are decoding each hair texture and scalp at a depth of accuracy that was previously out of reach. 

• Longevity is in the Skin: The biological age opens a new era for preventive and proactive care. With longevity, skin is entering new territory: the rise of new predictive beauty protocols. Based on our unparalleled scientific knowledge of the skin, our L'Oréal Longevity Integrative Science™ targets the root causes of aging at the tissular, cellular and molecular level, shifting our course from correction to anticipation.