The Future of Brand Storytelling at the Speed of Culture & Technology

Beauty has moved beyond reflecting culture, to actively shaping it. Technology here plays a pivotal role in shaping cultural identities, like TikTok creator culture, or dissemination of culture through Connected TV Platforms like Netflix and YouTube. Through Beautytainment, we are embedding our brands directly into the narratives of cinema, television, sports, and music, partnering with platforms from Netflix or Disney+ to YouTube. With Lorealistar, we connect and empower a wide and diverse collective of hundreds of thousands of creators, enabling new forms of expression at the intersection of beauty, culture, creativity and technology.