LOREALISTAR

At L’Oreal, we work with ½ million creators and lead global beauty share of influence. Lorealistar enriches how L'Oréal connects with creators to build a genuine community rooted in trust, loyalty, and a shared passion for beauty. 

More than a creator community, Lorealistar is a strategic initiative that invests in hundreds of thousands of creators globally, supporting their growth and evolving alongside them. A  gamified community platform, Lorealistar delivers 1-1 interaction, rewards and exclusive benefits — masterclasses, upskilling, and experiences that money simply can't buy. Our technology backbone connects with platform partners like TikTok, YouTube, and Instagram to capture insights and learnings that continuously fuel our approach.

Through Lorealistar we amplify creator voices and unlock their full potential to co-build the new frontiers of beauty, together.  For Cerave, Cerawards The diversity of the creators within Lorealistar enables us to connect with new audiences and generate cross-brand synergies throughout the L’Oréal portfolio. This helps to maximize brand love through beauty lover’s engagements and mentions.

Because creator relationships need to be nurtured and brand love needs to be earned.