At its core, Color Wow is a problem/solution brand. Color Wow aims to solve the most frustrating hair problems and doesn't stop until the solution creates an immediate, visible transformation.
Whether it’s creating an Anti-humidity product that prevents hair from refrizzing no matter the weather, creating a volumizer that doesn’t cause dehydration, Color Wow is dedicated to making a difference, to making something that really matters to stylists and consumers alike.
That obsession with results has earned Color Wow over 150 industry awards.
Milan Mladjenovic
Global President, Professional Products Division American Brands
Every product addresses an unmet need and delivers a visible transformation. That level of performance is what drives adoption in salons, loyalty among consumers and the industry's top stylists, and our consistent virality.
We WOW through our products, and through the education, imagery, and storytelling that support the brand. What excites me most about where we’re headed is expanding Color Wow’s reach globally, bringing this powerhouse brand to new markets, new salons, and new consumers. It’s about delivering the Wow effect across the globe.
Milan Mladjenovic
Global President, Professional Products Division American Brands
Color Wow is built on innovation that produces WOW results.
Every product addresses an unmet need and delivers a visible transformation. That level of performance is what drives adoption in salons, loyalty among consumers and the industry's top stylists, and our consistent virality.
We WOW through our products, and through the education, imagery, and storytelling that support the brand. What excites me most about where we’re headed is expanding Color Wow’s reach globally, bringing this powerhouse brand to new markets, new salons, and new consumers. It’s about delivering the Wow effect across the globe.
150 +
Major beauty awards
1B +
Viral views
32M
Products sold annually
Hair Care Without Compromise
At Color Wow, we’re not just passionate about hair care, we’re relentlessly hair-obsessed. That obsession shows up in our formulas. Every ingredient we use is science-backed, purpose-driven, and selected for one reason: to deliver superior results without sacrificing hair health.
We hold ourselves to the highest global standards, meticulously vetting our formulas to ensure only the highest-quality ingredients are selected. Through this process, we proactively exclude any components that could dull, darken, or distort hair color over time.
But what we leave out is only half the story. What we put in matters just as much. Inside the Color Wow Lab, every leave-in treatment and styling product is formulated with at least two forms of heat protection, ensuring safer styling and healthier looking hair without weighing it down or compromising performance.
Our dedication to quality, safety, and effectiveness sets us apart and makes us the trusted choice for hair care enthusiasts who want hair care without compromise.