Fulfilling the fundamental mission of L'Oréal Group of providing beauty for all and beauty for each individual has been the key goal of L'Oréal Poland since the launch of operations 28 years ago (in 1992) in Warsaw.
Pursuing the ambition to better serve consumers and cooperate with customers for the further development and transformation of beauty market in the region, in March 2017 the L’Oréal Poland & Baltic HUB was created. HUB headquarters are based in Warsaw with operating offices in Riga, Tallinn and Vilnius.
With a unique portfolio of more than 20 diverse and complementary brands responding to every consumer's expectations according to habits and lifestyle, the L’Oréal Poland & Baltic HUB is the region’s leading company in all beauty and health categories. Thanks to extensive cooperation with its business partners, the company is fully adapted to local distribution conditions.
The brands are managed by divisions that each have expertise in their own distribution channel: mass market, department stores, pharmacies and drugstores, hair salons, branded retail and e-commerce.