BEAUTYTAINMENT

L’Oréal is pioneering the future of engagement with Beautytainment - a vision that fuses beauty, entertainment, and technology into immersive experiences. By leveraging new cultural platforms, we reimagine the beauty journey, creating larger-than-life and deeply personal moments. 

This vision is already a reality. From digitally weaving L’Oréal Paris into the narrative of Netflix’s Emily in Paris and Disney’s Devil wears Prada 2 to La Roche-Posay dominating the tennis world with Jannik Sinner, and Maybelline New York amplify Maybelline New York’s iconic jingle with Miley Cyrus across social ecosystems including 9.7m views on YouTube – we have moved from launching campaigns to producing cultural stories. .

Through Beautytainment, L’Oréal is redefining the convergence of innovation and digital storytelling, opening new frontiers at the intersection of beauty and a tech-driven, connected world.