AI Powered Consumer and Marketer Journeys

L'Oréal's CreAltech is a platform deploying Generative AI at the service of the Group's creative teams, revolutionizing beauty content creation at L'Oréal, augmenting the creativity of our marketing and content talents with the power of Generative AI. Combining a modular ecosystem of AI models, expertise, technologies, and partners including Google, Adobe, NVIDIA, OMI... CreAltech empowers marketers to generate unique, on-brand images, texts, and videos for diverse platforms and global audiences. 

Grounded in 116 years of unmatched beauty expertise, our proprietary Beauty Knowledge Graph connects thousands of products, ingredients, and consumer needs to deliver highly accurate, expert-level recommendations elevating beauty conversations into hyper-personalized, trustworthy dialogue.