AI Powered Consumer and Marketer Journeys

Beauty is a deeply social experience, a conversation spanned through time. A ritual passed from mother to daughter; the trusted bond between a client and their dermatologist or hairdresser. Today, AI is writing a new chapter in that story - with Large Language Models (LLMs) becoming the new front door to beauty discovery, and billions of consumers engaging in a new kind of beauty ‘chat’. L’Oréal is at the forefront of redefining these Beauty Conversations. Built on 116 years of unparalleled beauty intelligence, we have developed a proprietary ‘Beauty Knowledge Graph’ that transforms our unique depth of expertise - across skin, hair, fragrance, makeup and science - into the foundation of a new generation of AI-powered services, such as, L’Oréal Paris Beauty Genius now available on WhatsApp, Noli AI the multi-brand matchmaker startup funded by L’Oréal Beauty Tech, Brand agent La Roche-Posay on LLM platforms like Google, a conversational Website experience  as well as AI-augmented Care Agents.  This is AI as an amplifier of human expertise, sharpening the dermatologist's advice, extending the hairdresser's intuition, and scaling the intimacy of a trusted recommendation to millions. These innovations elevate every Beauty Conversation - more personalised, more expert, more meaningful – ensuring human expertise goes further than ever before.