BEAUTY CONVERSATIONS – L’ORÉAL GROUPE
The Beauty Knowledge Graph
Beauty is a conversation – passed between generations and shaped by experts. These exchanges are deeply human, social, and rooted in trust. In the age of LLMs and Agentic AI – L’Oréal is redefining this dialogue. Grounded in 116 years of beauty intelligence, our proprietary Beauty Knowledge Graph powers a new generation of AI powered services like L’Oréal Paris Beauty Genius now available on WhatsApp, Noli, the multi-brand matchmaker startup funded by L’Oréal Beauty Tech, an AI powered Prompt to Personalised Website experience with Kiehl's, as well as AI augmented Care Agents for YSL Beauty. This technology doesn’t replace the human voice; it sharpens it, bringing data-driven precision and hyper-personalization to every touchpoint.
We are creating beauty conversations that are more informed and impactful while remaining inherently human.