Digital Sustainability
Measuring and reducing CO2 emissions across our digital activities with the support from our partners
As the global leader in the beauty industry, L'Oréal has and continues to actively address sustainability challenges in Digital & Tech, demonstrating that companies can be part of the solution to the most pressing environmental and social challenges of today. In this context, the Beauty Tech carbon ambition has always remained aligned with L’Oréal’s global ESG program, L’Oréal for the Future. Since 2021, L’Oréal implemented a sustainable worldwide roadmap in Digital & Tech, encompassing a Net-Zero trajectory that considers planetary boundaries. This roadmap is designed to proactively manage the environmental impact of Beauty Tech activities and harness technology to have a positive social impact.
As part of this roadmap, we are committed to digital sustainability by design: we are focused on the eco-conception and decarbonization of content production, media activation, websites and influencer management.
In this effort, we collaborate actively with external ecosystems (start-ups, vendors, suppliers, consortia…) to both measure and optimize our Tech & digital environmental footprint (tools, solutions, guidelines).
Developing content with eco-production principles in mind with ADGREEN
ADGREEN is a Greentech partner allowing us to measure the baseline carbon footprint of our content production shoots, supported by our creative and production agencies. In this way, we can take preventative action prior to a shoot and develop content with responsible principles in mind.
Reducing our digital media environmental footprint with IMPACT+
As the 4th largest advertiser globally, L’Oréal is committed to measuring and reducing the CO2 emissions generated by our digital media campaigns.
4 years ago, we kicked-off the pioneer initiative to measure the carbon emissions of our advertising medias through an innovative partnership with the French Sustaintech IMPACT+
4 years later, we are able to cover with our measurement tool more than 50 countries and 2/3 of the L’Oréal’s media spend with an activity-based approach.
Emissions are calculated from the following: server to device transmission, media channel electricity consumption and country specific carbon intensity across social media platforms, instream video, programmatic buying, direct buying and Search.
We have also identified levers for reduction, mainly weight of advertising assets optimization and Wi-Fi connection which can be implemented in our markets without impacting the campaigns’ performance.
In 2026, we are now ready to move from measuring to reducing, setting for the first time CO2 reduction targets on digital medias.
Monitoring sustainable performance of front-end websites
Since 2022, L'Oréal has been deeply committed to evaluating and enhancing the sustainable performance of its digital interfaces. Through our internal tool, OneReport, which uses the Eco Index methodology, L’Oréal measures the environmental footprint of its websites’ front ends and implements best practices to minimize impact.
Already deployed across many of our websites, this internal solution enables the measurement and prioritization of key optimization levers to reduce our CO2 emissions. The assessment criteria encompass critical environmental factors—such as GHG emissions, water, and energy consumption—alongside essential social considerations like accessibility. Additionally, OneReport evaluates technical, functional, and design optimizations to ensure our digital presence is both high-performing and environmentally responsible.