Mugler fashion models

Mugler

The art of faceting dreams

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Mugler’s creative vision has always reflected its unique view of the world, one that subverts codes, turns convention on its head and inspires everyone to become who they really want to be. A source of addiction, Mugler fashion and fragrances are creations that defy both categorization and time, representing a fusion of opposites. Acting as an experimental laboratory, the brand cultivates an avant-garde approach that destabilizes, inspires and accomplishes, satisfying the need for the extraordinary with the surprise of the disproportionate.
For Mugler, the real world just isn’t enough. Life is a show.

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Fragrance & Fashion

Sensual and highly addictive, from Angel to Alien, Mugler fragrances are out-sized, heavily biased and insolently audacious. Hyper characterized, hyper sensual and hyper inventive, they combine alchemy, harmony and overdose.

Under Casey Cadwallader, its Creative Director, Mugler fashion stands out from the crowd with its instantly recognizable shape and irresistible power. Positioned between neo-couture and sportswear 3.0, Mugler fashion means a head held high, oversized shoulders and a tight waist, sublimating every kind of woman, every body shape and every age. Including the world’s most famous pop stars.

Mugler. Where the limit is...no limit!

Mugler Sandrine Groslier
For Mugler, the real world just isn't enough

We believe in products that are fashioned, without constraint or compromise. Mugler's creative vision reflects its unique view on the world, which subverts codes and challenges norms.

We believe in Luxury that means something. Since Day one, we believe that a company’s economic success also depends on its positive contribution to society and its ability to respond to the main environmental issues. Our bottles are iconic and refillable forever at the Fountain, a unique service in Perfumery.

We celebrate individuality and diversity. Since 1992, our ambition has been to create a vibrant community that people want to be part of. Loyalty has been the Mugler way to build, in the long run, a Love Brand and a profitable business. We are passionate and we believe that freedom, energy and audacity will change the world. We are Mugler, the unique fearless, fascinating, fantasy brand.

Sandrine Groslier

Mugler Fashion and Fragrance Global President

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Responsible Luxury

Mugler has always created fragrances with a different, more responsible idea of luxury. Starting in 1992 with Angel, its first fragrance for women, the brand was a true pioneer, upsetting the obsolescent codes with its lifetime bottles that could be refilled at the Mugler Fountain or topped up with separate refill bottles. Today, a bottle is refilled every twenty-five seconds around the world.

This same approach and ethical belief is also taken for the choice of ingredients, ensuring the safeguarding and preservation of ecosystems, the resilience of the supply chain and fair remuneration for producers.

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“Femininity means everything now. It’s a spectrum in which women choose the way they present to express what they are here to do on the planet”

 

Casey Cadwallader

Creative Director, Mugler Fashion

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