Hero Prada

Prada

Sophistication, Avant-Garde, Eccentricity.

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Questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation. Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity.

Prada L'Oréal Group

Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Since stepping in to oversee the brand, Miuccia Prada’s unique creativity has been acclaimed for its cutting-edge approach to unconventional observations of society that allow her to anticipate – and often influence – fashion, style and beauty trends.

A brand of perpetual exploration and reinvention, Prada challenges perspectives and the status quo to serve as a precursor and pioneer, in fashion and beauty, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.

I’m always researching new ideas on beauty and femininity, and the way it is perceived in contemporary culture.

Miuccia Prada

Prada Candy


Candy

A surprising, wild flirtation, a jolt to the system, a fragrance that defies expectations and invites you to embrace joyful disorder. Prada Candy takes the extreme to new heights in a full expression of femininity: excessive yet sweet, overblown yet sophisticated. A shocking pink overdose of luxury. An addictive indulgence. An invitation to play.

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Les Infusions

Les Infusions de Prada are vivid, yet subtle compositions of high-craft and fleeting scents. Reinterpreting ancient perfumery techniques to propose natural forms that feel modern, Les Infusions transcend the ordinary and offer a new way to indulge experimentation and reinvention through fragrance. A flirtation with the past that looks fearlessly to the future. An invitation to explore in total freedom.

 Prada Luna Rossa


Luna Rossa

Prada Luna Rossa – powerful, fresh and capable of provoking emotion - draws from the power of technology and the dynamism between man and nature. High performance via high innovation, this is scent as extreme sport: fragrances born from an uncompromising challenge between the raw and the refined in a fresh and invigorating olfactory experience.