Designed to last
From the use of carefully selected materials to the dialogue between the elements of nature and its timelessness, Giorgio Armani’s creations convey values of simplicity and durability.
Operating a responsible beauty business naturally reflects the Giorgio Armani’s original values, and translates in three crucial fields: products and materials durability, natural ingredients sourcing and commitment against water scarcity through its brand cause ACQUA FOR LIFE. As of its introduction, MY WAY achieves carbon neutrality.
And by 2025, Giorgio Armani also commits to further reducing its carbon footprint by an additional 25%, and to achieve carbon neutrality for all its products.
MY WAY by Giorgio Armani, Between Femininity and Responsibility