Encouraging sustainable sourcing
Armani Beauty has designed MY WAY with a clear focus on using responsibly-sourced natural ingredients, guaranteeing their sustainability through a series of programs that support underprivileged and economically fragile communities.
Produced in Madagascar, the vanilla used in the formulation of the new perfume is provided exclusively for Armani Beauty, thereby offering a guarantee of continuous quality control.
At the same time, a program being run in collaboration with local NGO Fanamby to promote social cohesion is giving priority to suppliers that hire employees from socially vulnerable communities. As a result, people who often find themselves excluded from the world of work can be given a job with a stable income. Farmers are also encouraged to diversify their revenue sources by growing other crops in parallel, such as coffee or rice, to enhance their ways of earning a livelihood. By encouraging such diversity, the program is also helping to promote entrepreneurship at the local level.
Meanwhile, the biodiversity of the region is being protected by a separate reforestation project that aims to restore 650 hectares of mangrove forest by the end of 2020, a project should benefit at least 30% of the smaller, local farmers. In addition, the fragrance is formulated from plant-based alcohol produced from French beetroot that is grown in environmentally-friendly conditions.