Evaluating the impact of our products in order to minimize it is a challenge we take very seriously. We have therefore guided the work of our research teams in order to achieve the concrete objectives that we set for ourselves within the framework of our sustainable development commitments.
We improved the environmental impact of our products, from their design through to their production process and distribution. Between 2013 and 2020, we thus improved the environmental or social profile of 100% of our products. The Biotherm Waterlovers suncare range is one such example. After seven years of research, our teams managed to develop a new 97% biodegradable formulation. The water footprint of these suncare products was also reduced by 80% compared to the product average in the same category.
Green Chemistry: a cornerstone
To reduce the impact of our products, we encourage the use of renewable raw materials coming from responsible industries. And we have made Green Chemistry our ally.
In 1998, Paul Anastas and John Warner, two American chemists, proposed twelve working principles for a gentle chemistry respectful of the environment, which they baptized Green Chemistry. It is founded on chemistry based on renewable plant-based raw materials. At L’Oréal, this approach immediately received a positive response, with our laboratories filing the patent in 2006 for an anti-aging molecule invented in compliance with these virtuous principles: Pro-Xylane.
From then on, these principles have been incorporated into the development of new processes and ingredients and into the re-evaluation of existing processes. Priority has since been given to simple, ecological processes as well as to innovative products that reduce environmental impact.