L'Oréal becomes the Exclusive Beauty Partner of the Plenitude Arena

PLATINUM PARTNER

BEAUTY TAKES CENTER STAGE, SO DOES THE SHOW

L'Oréal becomes the Exclusive Beauty Partner of the Plenitude Arena

 

Nanterre and Clichy, July 10, 2026 – The L'Oréal Group and the Plenitude Arena announce the signing of an exclusive, renewable two-year partnership. This partnership places the world leader in beauty and its 40 international brands at the heart of the world's greatest cultural and sporting events, hosted by Europe's largest indoor venue (up to 45,000 seats), located in Nanterre, on the outskirts of Paris. Recently renamed Plenitude Arena as of July 1, 2026, the venue has just begun a new chapter in its history, driven by renewed ambitions and the arrival of leading partners to support its world-renowned events.

• An exclusive beauty partnership: The signing of a renewable two-year alliance between the L'Oréal Group and the Plenitude Arena, Europe's largest indoor venue.
• Premium visibility and activations: The presence of L'Oréal and its portfolio of 40 international brands at the heart of cultural and sporting events (Céline Dion, Olivia Rodrigo, Rolex Paris Masters) through screens and immersive beauty spaces.
• Local footprint and engagement: A natural union between two Greater Paris neighbors, connecting L'Oréal's global headquarters in Clichy with the Plenitude Arena in Nanterre, to boost the cultural influence of the region.

L'ORÉAL AND ITS BRANDS AT THE HEART OF EUROPE'S LARGEST ARENA

Through this collaboration, L'Oréal is establishing a presence in a unique venue of shared experiences, which welcomes over 2 million visitors every year. By partnering with the Plenitude Arena and its exceptional programming - marked from the 2026/2027 season by Celine Dion's historic residency, the highly anticipated concerts of Olivia Rodrigo, Muse, Gims, and Ibrahim Maalouf, as well as premier sporting events like the Rolex Paris Masters - the Group offers its unique portfolio of 40 international brands an unparalleled platform of expression to connect with diverse audiences.

This partnership is built on a shared vision: "beauty for all, culture for all." In this venue where all styles, ages, and passions come together, L'Oréal will celebrate diverse, inclusive, and personalized beauty.

A BEAUTY EXPERIENCE AT EVERY EVENT

The spirit of this partnership will be expressed through the diverse programming of the Plenitude Arena, Europe's largest indoor arena. L'Oréal and its brands will accompany every type of event with a tailor-made approach.

Furthermore, throughout this partnership, L'Oréal and its brands will benefit from premium visibility across all indoor and outdoor screens at the venue. Beauty will also become a festive and preparation ritual for the public: immersive activations and pop-up beauty spaces will allow spectators to extend their event experience and share these moments with their loved ones.

Through major partnerships like this one, the Plenitude Arena continues its ambition to continuously enrich the spectator experience by developing increasingly immersive experiences and services, making every visit a unique moment.

Finally, this partnership will serve as a wonderful hospitality lever for L'Oréal. It will enable the Group to invite its employees as well as its key partners to major musical and sporting events.

TWO NEIGHBORS IN GREATER PARIS DEEPLY ROOTED IN THEIR COMMUNITY

Ultimately, this partnership marks the union of two neighbors located just a few kilometers from each other. As major, committed players in their respective communities - since 1978 in Clichy for L'Oréal, and since 2017 in Nanterre for the Plenitude Arena - both organizations contribute significantly to the dynamism, vitality, and cultural outreach of Greater Paris.

TWO LEADERS COMMITTED TO EXCELLENCE AND SHARING

"This is a local partnership of which we are particularly proud. Supporting the Plenitude Arena, the beating cultural and sporting heart right next door to us, is a wonderful opportunity for our 40 brands: they will connect with unique moments of collective emotion. This project resonates with our local roots, showcases our brand portfolio to highly diverse audiences, and brings tangible value to both our employees and our partners." — Blanca Juti, Chief Communications and Engagement Officer, L'Oréal

"L'Oréal's arrival by our side confirms the Plenitude Arena's ambition to become an international destination where the greatest brands choose to partner with major events. Having laid the foundations of a sustainable venue with Plenitude, we are now embarking on a partnership centered on the spectator experience, alongside the global leader in beauty." — Frédéric Longuépée, President of the Plenitude Arena

About Plenitude Arena

Located just a few minutes from the center of Paris, in the heart of the Paris La Défense business district, the Plenitude Arena is Europe's largest indoor venue. Inaugurated by the Rolling Stones in 2017, it hosts the greatest international artists (Paul McCartney, P!nk, Taylor Swift...), numerous benchmark sporting events such as the Olympic and Paralympic swimming and water polo events of the Paris 2024 Games, other international artists like Kendrick Lamar and Bad Bunny, or the Rolex Paris Masters since 2025.

A hybrid venue blending concerts, sports, and corporate conventions, the Plenitude Arena offers unique modularity (15,000 to 45,000 seats), exceptional acoustics, and an unprecedented 1,800 m² projection surface. Committed to an ambitious sustainable development and responsible innovation approach, the arena is accelerating its transformation alongside Plenitude to become a true showcase for tomorrow's energy solutions, by developing concrete systems around consumption optimization, electric mobility, energy performance, and a responsible spectator experience.

Press Contacts 
Le Public Système PR - Hopscotch Group for Plenitude Arena: [email protected]

About L’Oréal         

 

For over 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 40 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

 

With more than 95,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2025 the Group generated sales amounting to 44.05 billion euros. With 22 research centers across 7 regional hubs around the world and a dedicated Research and Innovation team of over 4,000 scientists and more than 8,000 Digital, Tech and Data talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

 

In 2025, L’Oréal has been named the most innovative company in Europe by Fortune magazine, out of 300 companies, in a ranking spanning 21 countries and 16 industries in Europe.

 

More information on https://www.loreal.com/en/mediaroom

“This press release does not constitute an offer of sale or solicitation of an offer to purchase L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com.

This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.”      

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