L'Oréal Canada Presents Its Beauty Tech Innovations at ALL IN 2025 and Showcases Canadian Expertise

Montreal, September 24, 2025 – "ALL IN is an exceptional platform to demonstrate Canada's leadership in artificial intelligence applied to beauty. With ModiFace, an innovation born in Toronto and now used globally, we prove that Canadian expertise has the capacity to influence the standards of an entire industry. By participating in ALL IN, we want to demonstrate that Canada does not merely follow innovation: it shapes it," adds An Verhulst-Santos, President and CEO, L'Oréal Canada.

This vision was the dominant theme of the recent ALL IN 2025 event in Montreal, Canada's largest artificial intelligence gathering. For two days, over 6,500 participants from 42 countries, 200 speakers, and a hundred startups outlined a future shaped by AI.

At the heart of this global effervescence, L'Oréal Canada distinguished itself through its masterful presence, presenting its latest Beauty Tech innovations and asserting Canada's pioneering role in the global transformation of the beauty industry.

ModiFace: The Brilliance of Canadian Innovation on a Global Scale 

Acquired by L’Oréal Group in 2018, the Toronto-based startup ModiFace has become a globally recognized center of excellence. Its innovations – from virtual makeup try-on to personalized skin diagnostics – are now used in over 70 countries. A true showcase of Canadian expertise, ModiFace illustrates how the country exports its knowledge and influences global beauty industry standards.

When Cutting-Edge Science Reinvented the Beauty Experience 

At ALL IN 2025, L'Oréal Canada invited visitors to experience the future of beauty. Experts from L'Oréal Group, alongside Charlotte Catimel, CEO of ModiFace, unveiled technologies that push the boundaries of beauty and well-being:

1. Cell BioPrint: This revolutionary device, presented for the first time in Canada, offers unprecedented understanding of the skin aging process. It analyzes the precise biological age of the skin for proactive and personalized advice.
2. NEXA: A cutting-edge technology capable of detecting 19 skin characteristics, offering a striking visualization of skin evolution over 15 years.
3. Beauty Genius: The ultimate beauty companion, this intelligent AI-powered personal assistant provides personalized recommendations, transforming the beauty routine into an intuitive and tailored experience. Developed by our ModiFace team, this application embodies our promise of more accessible and interactive beauty and will soon be available in Canada.

L'Oréal: A Global Leader Shaping the Future Through Innovation 

L'Oréal's leadership in Beauty Tech is well-established. In 2025, Fortune magazine named L'Oréal Group the most innovative company in Europe, testifying to our ability to sustainably transform the industry. With over 8,000 digital, technology, and data experts worldwide, and 110 million users in 66 countries, we are at the forefront of this revolution.

Beyond innovation, L'Oréal Canada is an essential pillar of the country's economic vitality, generating over 20,500 jobs and contributing $5.2 billion to the national economy. Our commitment is part of a global approach to "Create the beauty that moves the world forward," an inclusive, ethical, generous, and responsible beauty, rooted in the principles of our L'Oréal for the Future program.

L'Oréal Canada's participation in ALL IN 2025 was a brilliant demonstration of our vision. We do not merely follow progress; we define it, propelling Canada and the beauty industry towards unexplored horizons. Together, let us continue to build a future where artificial intelligence serves a more conscious, personalized, and profoundly human beauty.