Diesel is a fashion industry legend, a pioneer in the world of denim and casual wear. Never forsaking its original DNA, Diesel has evolved into an iconic global lifestyle brand, beyond the trends, and yet ahead of them. Despite the company's extraordinary growth, its philosophy remains the same as in 1978, when Renzo Rosso envisaged Diesel as a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. Diesel fragrances reuse classic perfume codes with a modern twist to create unique, multifaceted scents, that are colorful, often unconventional, and with a real personality. Only The Brave embodies Diesel masculinity. It’s an ode to bravery, based not only on the idea of courage, but also on the qualities of self-confidence, conviction, inner strength and determination. It symbolizes the value of never giving up and facing obstacles to achieve one’s goal. Smart, rebel, irresistible. Diesel BAD evokes brooding virility, and a certain sense of erotic mystery. A fragrance for men who play by their own rules. Loverdose is Diesel’s feminine weapon of seduction. Intense and seductive, the fragrance plunges us into the experience of pure passion.