Helena Rubinstein

In 1902, Helena Rubinstein revolutionized the world of cosmetics. True to this heritage, the brand continues to expand into new territories, drawing on the most advanced research areas, to create ultra-premium exceptional anti-aging treatments: clinical efficacy without any compromise on sensoriality.

Helena Rubinstein JAN2018

In 1902, Helena Rubinstein revolutionized the world of cosmetics. Fascinated by the beauty and the power it gives to women, she approached the greatest scientists of her time to better understand and treat the skin. Starting from nothing, Helena Rubinstein created everything and built an empire: she invented the first moisturising cream called Valaze and the first beauty institute (1902), the first beauty treatment involving electricity (1907), the first categorization of types of skin (1910), the first hormone mask (1934), the first waterproof mascara (1939), the first preventive anti-ageing product (1956), the first automatic mascara (1958), the first pure Vitamin C based treatment (1995), the first lifting cream (1996), and many others innovations…

True to this heritage, the brand continues to expand into new territories, drawing on the most advanced research areas: the promise-case of LASH QUEEN FELINE BLACKS mascara, the Re-PLASTY skincare range inspired by aesthetic medicine, the exceptional concentration of plant native cells in POWERCELL, the edelweiss and its ability to reverse the effects of time on the skin in PRODIGY REVERSIS... 

Helena Rubinstein brand puts the Avant-Garde at the heart of its approach and builds partnerships with the most renowned scientists in their respective fields. Among them are Doctor Michel Pfulg - Laclinic-Montreux Director and plastic & cosmetic surgeon -, and Doctor Jean-Marc Lemaître - INSERM Research Director -.

Today, Helena Rubinstein offers women its pioneer scientific expertise in stem cells, its ultra-premium approach of Beauty and it made-to-measure skincare protocols; so that they can take control of their beauty and their lives. 

 

 

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