L’Oréal Paris Stands Up Against Street Harassment
Two years after the launch of L’Oréal Paris’ Stand Up Against Street Harassment” on March 8th, 2020, the brand pursues its commitment to combating street harassment.
Two years after the launch of L’Oréal Paris’ Stand Up Against Street Harassment” on March 8th, 2020, the brand pursues its commitment to combating street harassment.
Stand Up: Encouraging people to get trained to fight against street harassment
L’Oréal Paris launched the Stand Up Against Street Harassment program on March 8th , 2020, in partnership with Right To Be (formerly Hollaback!), an international NGO expert in the fight against harassment of all forms. Stand Up Against Street Harassment is focused on raising awareness about street harassment and training 1.5 million people to Right To Be’s 5D’s methodology by the end of 2022. The brand continues to invite everyone to rally behind this important cause and encourage people to get trained to fight against street harassment via its dedicated Stand Up website. To date, more than 950,000 people have been trained with Stand Up across 41 countries.
80%
of women have experienced sexual harassment in public spaces.
53%
of people think women are sometimes responsible for situation of street harassment due to their attitudes or appearance.
86%
of street harassment witnesses say there is a lack of training on how to intervene.
*Study by L’Oréal Paris with Ipsos, March 2021
In a didactic style, Eva Longoria, L’Oréal Paris Spokeperson, walks trainees through Right To Be’s 5D’s methodology (Distract, Delegate, Document, Delay, Direct), which are five simple and effective tools to help people safely intervene when they witness or experience street harassment.
“I believe that every woman has the right to feel worthy; and yet, 80% of women globally have experienced street harassment at least once in their lives. It’s time to change this. Through programs like Stand Up, we can come together in solidarity to learn the tools to stop unwanted behavior and reclaim our power as changemakers in our communities.”
Eva Longoria, L’Oréal Paris Spokesperson
On April 2022, L’Oréal Paris reveals the results of an unprecedented global social impact survey with research partner Ipsos. This social impact survey revealed that the Stand Up Against Street Harassment program has empowered trainees, giving them the tools and power to walk confidently in the streets.
97% of Stand Up trainees feel more empowered to intervene when witnessing street harassment compared to before their Stand Up training.
After getting trained, people who experience street harassment personally tend to feel less vulnerable (19%), scared (20%), uncomfortable (46%) and anxious (25%) than when they experienced such a situation before getting trained.
The survey highlights the incredible power of the Stand Up training can have on shifting witness’ attitudes, and safely taking action.
“Street harassment remains a priority issue. More than ever, we need to usher in a new era of solidarity, helping all women to feel safe in public spaces. This is why as a brand that has always championed women’s empowerment, we have continued to evolve our training campaign to combat this important societal challenge and have invited our spokespeople, who are real women of worth, to get involved. Together, we can create a world where self-worth is a right, rather than a privilege,”
Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris
L’Oréal Paris encourages the general public to join the movement against street harassment by visiting the Stand Up website and by following the hashtag #WeStandUp on social networks