With one of the best talent acquisition teams in the industry, L’Oréal Canada outdoes itself year after year in terms of original and innovative approaches to win the talent war on university campuses.
This fall, an original initiative quickly became very popular among the students from McGill University and Concordia University, two of the best business and marketing schools in Montreal.
Giorgio Armani Aqua for Life Contest
L’Oréal Canada invited students to create visual content for digital platforms using the Giorgio Armani Aqua for Life brand. Students had to create content that conveyed the values and specificities of both Giorgio Armani Aqua for Life and the L’Oréal Sharing Beauty With All program.
This innovative educational initiative offered students the opportunity to truly experience what it is like to work within the organization. They enjoyed the experience and had fun designing digital content for an actual Giorgio Armani marketing campaign.
For L’Oréal Canada, this was the perfect opportunity to engage in discussions about the L’Oréal Sharing Beauty With All program and to introduce the students to the Content Factory at L’Oréal Canada, a content production studio at the corporate head office that is open to all employees who want to create original content for their brands.
L’Oréal Canada strongly believes that its success comes from attracting the best talents, as well as from the professional development and success of its employees.
Such concrete and innovative initiatives for recruiting on university campuses help L’Oréal Canada identify candidates with the talent and drive for success through their creativity, leadership and performance.