On Saturday, August 19th, 2017, NYX Professional Makeup announced Jessica Kalil as its Beauty Vlogger of the Year at the Sixth Annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards Show in Los Angeles.
Jessica and the five finalists revealed their final challenge videos inspired by the theme, "The Magic of Makeup," before host Patrick Starr, emcee Charisma Star, an expert panel of judges, and a live audience of more than 4,000 beauty enthusiasts at the Shrine Auditorium. The FACE Awards Show also featured an opening dance number by RuPaul's Drag Race star Alyssa Edwards, in addition to a musical performance by Willow Smith.
"The FACE Awards is an empowering, unique program which opens doors for an extremely talented community of artists," said Sarah El-Annan, AVP Integrated Marketing and PR at NYX Professional Makeup. "We are so proud of our hard-working and talented contestants and are grateful for the continued support from the beauty community over the past six years."
As the Beauty Vlogger of the Year, Jessica will receive $50,000, a year's supply of NYX Professional Makeup, and the opportunity to kick-start a professional career in makeup artistry. The five runner-ups will each receive $15,000 and a year's supply of NYX Professional Makeup.
In April, NYX Professional Makeup received thousands of video entries; from there, a panel of judges selected the 30 semi-finalists. After creating looks inspired by the challenge themes, "Royalty," "Animal Kingdom," and "Cyberpunk," the semi-finalists were narrowed down to the top six finalists via rounds of public voting.
Official 2017 FACE Awards sponsors included Redken, Shoedazzle, Target, Clarisonic, Microsoft, Tatcha, Kitsch, Quay Australia, Forever 21, and Audio Network.
About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.