Reinventing the Beauty Experience
Augmenting Beauty through Digital
Your expectations as a customer have changed more in the last 3 to 5 years than in the last 30.
We meet this challenge using the power of technology to create revolutionary beauty experiences. The way you discover, test and buy beauty products and brands is ever changing. You expect an enriched experience - enhanced services, customization and personalization.
We’re a digital first company.
That enables us to reshape our relationships with you through dynamic, Beauty Tech innovations. Whether it’s online consultations, speed in bringing new products to market, or a purchase through voice technology, our aim is to create a fully integrated physical and digital experience, based on your expectations.
+1.2
billion visits to our websites
7.4bn
YouTube video views
2.3bn
Ad Viewers
+285
million followers on our social networks
33k
L'Oréal employees upskilled in digital
20
digital services in 71 countries and 21 brands
2nd
country for L’Oréal:
E-Commerce
Personalization at scale will shape the Future of Beauty: beyond the product, it’s all about experiences.
Camille KroelyGlobal Head Digital Services and Open Innovation