Our safety evaluation without animal testing

L'Oréal has been promoting alternative methods for over 30 years.

Answers-Animal Testing

Our research center in Pudong (China) / Our Predictive Evaluation Center at Gerland (France) dedicated to developing alternative methods

© Bertrand Stark pour L'Oréal Recherche & Innovation / © Philippe Jacob / Phénomène pour L'Oréal

 

Answers-Animal Testing

Our research center in Pudong (China) / Our Predictive Evaluation Center at Gerland (France) dedicated to developing alternative methods

© Bertrand Stark pour L'Oréal Recherche & Innovation / © Philippe Jacob / Phénomène pour L'Oréal

 

Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L'Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.