Create the beauty that moves the world
At L’Oréal Groupe our mission is to create the beauty that moves the world
For over a century - and with a portfolio of over 36 global brands - L’Oréal Groupe have been dedicated to one sole vocation: creating beauty.
Our goal is to offer each and every person around the world the best of beauty and to fulfil the unique beauty needs and aspirations of all consumers.
Our approach to Diversity, Equity and Inclusion
Our aim is to be the most inclusive beauty leader. We strive to be as diverse as the people we serve and aim to build a business with inclusivity at its heart.
Our brands use their influence to raise awareness of today’s major societal challenges
We continue to celebrate and advance diversity, equity and inclusion through our brands, which support purposeful programmes within their local communities and with their partners.
Some of our partnerships include:
- Lancôme’s Words for Work: Women in Leadership programme in partnership with the UK National Literacy Trust, aims to challenge inequalities in employment opportunities for young women and non-binary students in post-16 years education. The programme offers support through teacher-led workshops designed to improve literacy, communication and leadership skills.
- YSL Beauté UK ‘Abuse Is Not Love’ initiative partners with Women’s Aid UK to help raise awareness and prevent Intimate Partner Violence (IPV) - a type of domestic abuse. The programme provides funding for training sessions for children in schools across the country, as well as educating YSL Beauté UK Beauty Advisors
- Kiehl’s partners with Just Like Us, the charity that works to support and empower young people in the LGBTQ+ community. At Kiehl’s their long-standing motto has been Healthy Skin for All. The brand encourage inclusivity and celebrate diversity amongst customers and communities throughout the world, regardless of gender, race, religion or who they choose to love.
- Maybelline New York created BRAVE TOGETHER in 2021, a global programme that partners with NGOs worldwide, providing one-to-one support to those struggling with anxiety and depression. In partnership with a community of mental health experts, the programme creates support tools to help young people navigate everything from spotting the signs to how to practice self-care to exploring resources.
We want to strengthen the communities with which we engage
At L’Oréal Groupe, we believe it is our responsibility to share our growth – and its benefits. We are committed to making tangible improvements in communities wherever we are present.
We work closely with our partners to help move ourselves and the people we work with towards a more inclusive future.
A dedicated global and local training track
We work in many concrete ways to promote Equity inside L’Oréal. We have a diverse learning offer, both in terms of format (in class, e-learning, webinars) and subject matter, from inclusive leadership, unconscious bias and microaggressions to inclusion of LGBTQIA+ colleagues.
Workplace practices and policies
Within the workplace, we are committed to fostering a workplace with inclusivity at its heart, where all people of every ethnicity, social background, religion, gender, age, sexual orientation or disability - visible or invisible - feel welcomed and valued.
We strive to offer flexible, accessible and supportive working practices in our business.
We offer competitive parental support packages, including maternity, paternity and adoption leave, and provide flexible return-to-work policies and access to coaching support.
We offer support for specific challenges around reproductive health and conditions that women specifically encounter, like Menstrual Health and Menopause.
In the UK and Ireland, we have five Employee Resource Groups (ERGs) to help us on our journey:
- GEN (Gender Equality Network)
- Ethnicity & Multiculturalism
- OUT@L’Oréal
- Mental Health & Wellbeing
- Disability & Neurodiversity
Run by our passionate employees, our ERGs provide support and feedback on our Diversity, Equity and Inclusion strategy. They support our education efforts through a proactive agenda of events and initiatives focused on advocacy, community support, sharing insights and promoting awareness and feedback.
At L’Oréal Groupe, we support programmes that seek to build a more inclusive society for women and girls, today and tomorrow.
Through our various initiatives, we contribute to addressing street harassment, prevent violence and provide access to education and training for literacy skills.
This is how we create the beauty that moves the world.
We stand for women all around the world
We want tomorrow’s world to be fair, diverse, and inclusive. And we want women to be part of shaping it. We have a proud history of empowering women and working with them to build the world of tomorrow.
We express this commitment through a series of actions, such as a charitable endowment fund and activities from our brands, which use their influence to raise awareness among partners, clients, and consumers to advance the cause of women.
Empowerment backed by brand initiatives
We are committed to supporting women by helping to prevent domestic and sexual violence, offering support for survivors, providing access to education, training, and entrepreneurial opportunities, and working in partnership with women to build a more inclusive world. Drawing on their own history, values, and communities, our brands are playing their part in advancing the cause of women around the world.
Some of our partnerships include:
- L’Oréal Paris and the NGO Right To Be created Stand Up, a programme designed to train people to safely stand up against street harassment. The brand continues to encourage everyone to rally behind this important cause and encourage people to get trained to fight against street harassment via its dedicated Stand Up website. The Stand Up website includes a set of tools to help people safely intervene when they are a victim or witness to harassment in public spaces. Since 2020 over 1.5 million people have been trained globally
- Lancôme’s Words for Work: Women in Leadership programme in partnership with the UK National Literacy Trust, aims to challenge inequalities in employment opportunities for young women and non-binary students in post-16 years education. The programme offers support through teacher-led workshops designed to improve literacy, communication and leadership skills.
- YSL Beauté UK ‘Abuse Is Not Love’ initiative partners with Women’s Aid UK to help raise awareness and prevent Intimate Partner Violence (IPV) - a type of domestic abuse. The programme provides funding for training sessions for children in schools across the country, as well as educating YSL Beauté UK Beauty Advisors
Within our workplace, we promote gender equity and are recognised for it
We aim to achieve gender equality at all levels and in every function of the business, foster more inclusive environments around the world and reject all forms of harassment and violence: we proactively and steadfastly uphold these commitments at every level of the Groupe. And we are extending our commitment by taking part in local and international initiatives to promote this vision of equity.
For the sixth consecutive year, L’Oréal Groupe has been recognised by Bloomberg Gender-Equality Index (GEI) 2023 for having successfully created an inclusive and equal work environment. This reference index measures gender equality across five pillars: leadership & talent pipeline, equal pay and gender pay parity, inclusive culture, anti-sexual harassment policies, and external brand.
At L’Oreal UK and Ireland the majority of our workforce is female, and both our Board of Directors and Executive Leadership Team are gender balanced.
Over 21 million virtual beauty consultations thanks to our beauty technology. We provide virtual try-on services and personalisation tools and experiences that help to make beauty more accessible and unique for everyone.
Beauty Tech is for L'Oréal a new territory of growth and innovation, at the crossroads of science and technology, with "augmented" products and ever more connected and personalised services. L'Oréal’s experts rely on technology, data and artificial intelligence to develop personalised services for consumers, both offline and online
Discovering ModiFace: Technology shaping the future of beauty
ModiFace, founded by University of Toronto engineering professor Parham Aarabi, became a global market leader in augmented reality and artificial intelligence for the Beauty industry.
We recognised the power of ModiFace as we transform to a digitally augmented beauty company.
We acquired ModiFace in 2018 – a major step in reinventing the Beauty experience and the first time ever L’Oréal acquired a tech company.
The many-faceted ModiFace
We’re reshaping the beauty experience. Wherever we have a touchpoint with our consumers, we aim for ModiFace to be there. We’ve developed unique technologies to show real results in real time. Virtual makeup try-on, virtual hair colour try-on and augmented reality shopping.
Together with our Research & Innovation, Digital and IT departments and our brands, ModiFace is innovating in augmented reality and artificial intelligence at a scale and speed that's unique in the Beauty industry.
Our goal? To surpass expectations, providing a truly immersive and personalised customer experience through technology.
Discover L’Oréal digital services…
The solutions developed by ModiFace allow consumers to virtually try out products from a variety of brands. Some of our brand experiences include:
- NYX Professional Virtual MakeUp try-on is powered by an augmented reality technology. Developed by ModiFace, an advanced face tracker algorithm can detect where your facial features are and then apply virtual makeup.
People can virtually try on their favourite NYX Professional makeup looks and products using the virtual try-on tool. They can browse, play, and see how the shades look.
Consumers can try a product with live camera mode, upload a front-facing photo, or choose a model with similar features to theirs, and then browse and select all the shades from the catalogue to try on virtually.
NYX Professional eyeshadow palettes, lipsticks, eyeliners, lip gloss, mascaras, and even brow products can all be tried on, and people can experiment with new finishes and play with colours to find the right match in just a few clicks.
- Vichy’s SKINCONSULTAI uses a skin ageing algorithm developed with Dermatologists and powered by artificial intelligence. It detects ageing signs, analyses strengths and priorities and recommends a skincare regime.
- Skin Genius by L'Oréal Paris has been developed by L’Oréal Research and in partnership with Dermatologists. It uses advanced artificial intelligence technology to analyse the skin and recommend a personalised skincare routine.
- La Roche-Posay Effaclar Spotscan is designed for blemish-prone skin. Powered by artificial intelligence, it analyses the skin and recommends a personalised skincare routine.
- Garnier virtual hair colour try-on uses augmented reality technology and allows people to browse Garnier shades and try them on virtually.
The Groupe’s employees are at the heart of L’Oréal’s success. With them and thanks to them, L’Oréal is shaping the future of beauty based on strong human values.
The attention paid to youth employment, individual professional development and constant investment in quality of life at work underlie this human-centric vision..
Committed to youth employment
Young people’s employability and inclusion in the workforce has become a real social issue. In September 2021, the Groupe launched the L’Oréal for Youth global programme, which every year aims to provide work placements and professional experiences for young people, with a particular focus on those from underprivileged backgrounds. In 2022, the programme committed to offering 25,000 work placements and professional experiences to people under 30 years, worldwide.
Opportunities for interns and apprentices
L’Oréal UK and Ireland offers a wide variety of paid internship schemes, degree apprenticeships and a graduate management trainee scheme.
In 2022, we welcomed 204 paid interns and grads, offering an opportunity to gain experience across our functions and divisions while working alongside and learning from our talented teams.
L’Oréal stands out in the top 5 of the most attractive companies worldwide
For the second year in a row, L'Oréal Groupe took the 5th place in the Universum global ranking of business students’ favourite companies, thereby positioning the Groupe as the number one European company. This 2022 ranking reflects the Groupe's historical commitment to young people, further strengthened by L'Oréal for Youth, launched in 2021.