Changing consumer needs

A skin hydration assessment using a SkinChip at the Chevilly Larue Center 976x5

A skin hydration assessment using a SkinChip at the Chevilly Larue Center. © L'Oréal (Alexis Raimbault)

A skin hydration assessment using a SkinChip at the Chevilly Larue Center 976x5

A skin hydration assessment using a SkinChip at the Chevilly Larue Center. © L'Oréal (Alexis Raimbault)

Changing lifestyles and increasing concerns about the effects of pollution, stress, UV damage, allergies and ageing skin are influencing consumer behaviour. 24% of the world's consumers perceive health as an investment1 and 52% of these include skincare as a health issue. Dermatological advice is sought by 35% of consumers.

The skincare sector is leading the global beauty market in terms of growth potential with an expected increase of 6% by 20252. This growth is sustained by strong consumer demand for products that are safe, efficient and innovative. Safety is one of the top 5 decision-making criteria when purchasing skincare products for 65% of women worldwide - a figure that reaches 74% for women in China - according to an ACD survey by Sensisurvey in 2013.

Sensitive skin is a concern for 71% of women in France and in Russia, 57% in Germany, 52% in the USA, 47% in Brazil and 34% in China3.

1 Sociovision study 2012
2 L’Oréal/Mc Kinsey study, 2012
3 L’Oréal

Did you know?

 

1/ A 2013 IFOP study reveals that regardless of their country, consumers identified lack of sleep, stress, UV rays and pollution as skin's main enemies.

2/ Perceptions of beauty vary across continents: A holistic approach is favoured in Europe, where beauty is considered as the reflection of good health and wellbeing. Chinese women's perception of beauty is linked to tradition as well as contemporary trends. In the USA, beauty is a sign of success.