Beauty In Brazil

October 2014

Brazil, a Prime Market for L’Oréal
Emerging economic power, Brazil’s cosmetics sector ranks fourth in the World. An opportunity for L’Oréal, based in the country since 1959, with a portfolio of 25 brands, of which two are Brazilian. L'Oréal Group is leader in the professional products, luxury and dermocosmetics sectors.
Brazil's Métis society is one of the richest in the world and as such represents a human-scale laboratory to study beauty-related questions, and allows L’Oréal to intensify the development of innovative products adapted to the Brazilian and Latin American market.