In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change. Boldness and singularity. Manifested through clashes of color, of style, the liberation from convention, the defiance of the norm. Authenticity, the foundation driving the brand to create icons in makeup, fragrance and skincare, born from the heritage of M. Saint Laurent who shaped the cultural zeitgeist for generations. YSL Beauty forges the beauty of tomorrow by charting a path of effortless attitude and determination. Unapologetic beauty that frees, moves the lines, escapes the frame. Young, edgy, luxury.
Stephan Bezy
Global President Yves Saint Laurent Beauté
AN UNBRIDLED LOVE AFFAIR WITH SELF-EXPRESSION
M. Saint Laurent once said, “I contributed to the transformation of my era”. Today we honor this heritage, by pushing the boundaries, playing with tensions and creating daring beauty that dresses change. A Parisian chic elegance, bold and unapologetic, igniting the vision that everyone can draw their own definition of beauty with a confident stroke. Because true confidence isn’t found in a mirror, it’s ignited from within. Audacious and modern, in the here and now, YSL Beauty empowers you to live life by your own rules, no compromises.
Stephan Bezy
Global President Yves Saint Laurent Beauté
AN UNBRIDLED LOVE AFFAIR WITH SELF-EXPRESSION
M. Saint Laurent once said, “I contributed to the transformation of my era”. Today we honor this heritage, by pushing the boundaries, playing with tensions and creating daring beauty that dresses change. A Parisian chic elegance, bold and unapologetic, igniting the vision that everyone can draw their own definition of beauty with a confident stroke. Because true confidence isn’t found in a mirror, it’s ignited from within. Audacious and modern, in the here and now, YSL Beauty empowers you to live life by your own rules, no compromises.
ABUSE IS NOT LOVE is YSL Beauty's global initiative dedicated to preventing and combatting intimate partner violence (ipv), the most widespread form of violence against women. With 1 in 3 women experiencing ipv in their lifetime—whether sexual, physical, psychological, or financial—this program focuses on educating individuals about the nine warning signs of abuse. Currently active in more than 5 continents, abuse is not love aims to educate 2 million people globally by 2030. The initiative is built on four key pillars: supporting local non-profit organizations, educating YSL Beauty teams worldwide, contributing to thought leadership through academic research, and wide scale awareness campaigns.
