This international competition was designed along three lines: environmental protection, ethical artificial intelligence and inclusivity.
Selected by a committee of experts out of 115 entries from 40 countries, the three winners were chosen by a jury made up of members of the L’Oréal Executive Committee.
The winners will join a six-month L’Oréal incubation programme at Station F, the largest start-up campus in the world, and take part in Viva Technology 2021.
The start-ups will have access to personalised mentoring from top L’Oréal specialists as well as opportunities for partnerships with L’Oréal brands to invent together the “Beauty Tech for Good” of the future.
“With their innovative projects in the areas of solidarity advertising, carbon footprint and plastic recycling, WhatRocks, Reforestum and DePoly offer solutions for a more sustainable, responsible and inclusive future. We are delighted to welcome them to our programme at Station F to help them grow and raise their profile, whilst working with L’Oréal brands and our ecosystem”
Lubomira Rochet, L’Oréal Chief Digital Officer