Middle East
Lancôme was founded in 1935 by perfumer Armand Petitjean. For 90 years, the brand has been celebrating women’s beauty in its myriad facets and expressions, offering them the best cosmetic innovations in terms of quality, science and effectiveness.
Over the decades, Lancôme has embodied French spirit and elegance, spreading its vision through notable innovations that have cemented its position as the first luxury beauty brand.
Lancôme is at the forefront of innovation, to offer women the best of science.
Lancôme is committed to women worldwide by offering innovative skincare, both at the cutting edge of science and respectful of the environment, as exemplified by its Advanced Génifique augmented by microbiome science.
For 90 years, Lancôme has embodied French elegance and scientific excellence to create beauty that empowers and connects.
At the heart of the brand lies a conviction: beauty is more than appearance; it is a source of happiness, confidence, and self-expression.
Driven by purpose, Lancôme continues to evolve, embracing inclusive innovation and sustainable luxury. With every creation, the brand reaffirms its mission: to make every woman feel beautiful – and happy – in her own way.
Vania Lacascade
Lancôme Global Brand President
1935
Armand Petitjean founded Lancôme
#1
The leading selective beauty
brand in 130 local markets
2020
The Domaine de la Rose
becomes Lancôme’s sense of
place, where fragrance
savoir-faire and biodiversity thrive
Lancôme commits to build a more sustainable future
With its "Caring Together for a Happier Tomorrow " sustainability program, Lancôme is tackling today’s most pressing environmental and societal challenges to help build a happier and more sustainable future. The program developed by Lancôme is based on three pillars:
Domaine de la Rose
As part of its commitment towards fragrance heritage and savoir-faire, Lancôme acquired the Domaine de la Rose in Grasse, the birthplace of modern perfumery, in 2020, and then fully renovated this estate. The Domaine de la Rose is dedicated to the preservation, celebration, and transmission of natural and cultural savoir-faire of perfumery, while helping to promote Grasse's savoir-faire, classified as intangible cultural heritage by UNESCO.
Grow Our Future
To reduce its environmental footprint, Lancôme minimizes single-use packaging and waste and offering solutions that encourage the adoption of more responsible consumption practices by developing refillable formats. Since 2024, the refillables have been fully integrated to our star products packagings.
Tech for Good
Since 2009, Lancôme has been a pioneer in Beauty Tech, merging scientific knowledge with technology to offer personalized skincare and makeup solutions. By harnessing the power of data, Lancôme tailors its products to meet the unique needs of each customer. Lancôme's commitment to innovation is exemplified by HAPTA, the world’s first motion-stabilizing makeup applicator. Launch in September 2025, HAPTA aims to make makeup application accessible and enjoyable for everyone, regardless of their physical abilities.
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