L’Oréal Paris Colorsonic
Delivering salon-quality hair color at home
Introducing L'Oreal Paris Colorsonic
At-home hair color can be difficult to execute, being slow, messy and inconsistent. Colorsonic is a lightweight, hand-held device that uses an innovative, mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home. The device offers 40 color shades.
Co-designed by the L’Oréal Technology Incubator and hundreds of consumers through rigorous product testing, Colorsonic features a cartridge system that keeps the color and developer separate until the device is turned on, keeping the hair color fresh until it is ready for use. An oscillating nozzle brush that moves 300 times per minute covers hair quickly and effectively, delivering precise doses of hair color without dripping.
The reusable Colorsonic device is made with post-consumer recycled plastic and comes with reusable gloves and a recyclable hair color cartridge, using 53% less plastic per cartridge than traditional home kits.
