Middle East
Luxe Division
The Extraordinary, unleashed.
Luxe Division in essence
Luxe Division is the worldwide leader in luxury beauty.
Through its unparalleled portfolio of 30 iconic brands, the Division, driven by its 'Culture de l'Écart' approach, crafts and delivers unique luxury experiences, blending iconic products with elevated services and emotions.
Cyril Chapuy
President - L'Oréal Luxe
At Luxe Division, defying the rules is not just a belief; it’s our guiding principle.
We see luxury beauty as a space of constant reinvention, where the extraordinary is not an accident, but a destination.
Our mission is to lead this journey, shaping the future of luxury and unlocking the profound emotional power of beauty.
This ambition is anchored in our unique “Culture de l’Écart”—an approach that champions creative tension and challenges the status quo, a commitment to move beyond the expected and master the delicate balance between rich heritage and audacious innovation.
With an unparalleled portfolio of 30 iconic and complementary brands, Luxe Division is the undisputed leader of Luxury beauty.
Our Team is made of over 30,000 talented and passionate luxury experts all around the globe. They the true architects of our success and ensure that each brand preserves its unique DNA while accelerating its global growth.
Cyril Chapuy
President - L'Oréal Luxe
Shaping the future of Luxury Beauty
At Luxe Division, defying the rules is not just a belief; it’s our guiding principle.
We see luxury beauty as a space of constant reinvention, where the extraordinary is not an accident, but a destination.
Our mission is to lead this journey, shaping the future of luxury and unlocking the profound emotional power of beauty.
This ambition is anchored in our unique “Culture de l’Écart”—an approach that champions creative tension and challenges the status quo, a commitment to move beyond the expected and master the delicate balance between rich heritage and audacious innovation.
With an unparalleled portfolio of 30 iconic and complementary brands, Luxe Division is the undisputed leader of Luxury beauty.
Our Team is made of over 30,000 talented and passionate luxury experts all around the globe. They the true architects of our success and ensure that each brand preserves its unique DNA while accelerating its global growth.
La Culture de L’Écart - OUR MANIFESTO
Discover how Luxe Division creates the best of luxury beauty by pushing the boundaries of the extraordinary.
Making an Impact
1st
Beauty company to adopt EcoDesignCloud to measure the environmental footprint of retail and promotional elements
7/10
Fragrance refills sold are from Luxe Division*
1M
Individuals trained and/or supported worldwide by YSL “Abuse Is Not Love” program since 2020
Every day, more than 30 000 L’Oréal luxury crafters around the world are pushing the boundaries towards extraordinary & mindful beauty.
Cyril ChapuyLuxe Division President
