Loreal Men Expert

L’Oréal Hellas actively participates in the Europe-wide coronavirus solidarity programme of L’Oréal Group

30 March 2020 - The L’Oréal Group recently announced the implementation of a European solidarity programme to support the fight against coronavirus by all stakeholders. Hospitals and pharmacies who are at the front-line in striving to curb the propagation of coronavirus; food distribution stakeholders, who guarantee the essential needs of consumers; hair salons, perfume stores and suppliers, who are particularly exposed to the economic crisis resulting from this epidemic; and  lastly partner non-profit organisations who are committed to combating insecurity, who are in need of support now more than ever.

L’Oréal Hellas actively participates in this Europe-wide coronavirus solidarity programme of the L’Oréal Group, implementing the following measures in our country:

  • Solidarity with health authorities, healthcare and pharmacy staff: The Group’s factories, which had already started making hand sanitiser a few weeks ago, will now ramp up their production to manufacture significant quantities over the next few weeks to support the needs of French and European health authorities. As part of this effort and as soon as our factories deliver the products, La Roche-Posay will equip partner hospitals, partner doctors and main partner pharmacies in Greece with hand sanitisers. These establishments are our first line of defence against coronavirus and are committed to protecting us and curbing the epidemic every day.
  • Solidarity with food distribution stakeholders: Garnier will supply and distribute hand sanitiser free-of-charge to its European food distribution customers so that their employees, who are continuing to work to meet consumers’ basic needs, can protect themselves by following the recommended precautions. In Greece, Garnier will provide sanitisers to employees of partner supermarkets, as soon as our factories deliver the products.

The Europe-wide coronavirus solidarity plan is further supported also by the L’Oréal Foundation, that has decided to donate one million euros to its partner non-profit organisations, who are committed to combatting insecurity. This will help the most needy to follow the recommended precautions, combat the coronavirus and withstand the consequences of this epidemic. These non-profit organisations supported throughout the year by the L’Oréal Foundation will also be offered hygiene kits (shower gel and shampoo) and hand sanitiser for social workers, volunteers and beneficiaries.

Jean-Paul Agon, Chairman and CEO of L’Oréal, explains: “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.

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