Middle East
The designer’s distinctive interpretation and decoding of the world today, her understanding of culture and the depth of her research, is its driving force. A universe of exploration and innovation, the ever-evolving nature of Miu Miu reflects the radical and impulsive character of the woman behind it.
Miu Miu is immediate, instinctive, and irreverent. With a light but always sophisticated touch, Miu Miu leads fashion, representing the courage to take risks and a razor-sharp instinct to respond to shifts in contemporary fashion and culture.
The brand celebrates and empowers women – celebrates and empowers humanity. Youthful in spirit – ageless – the Miu Miu community is plural. It may be worn by anyone and everyone. Its unifying trait is its strength, intelligence, and absolute individuality – and its love of fashion and culture.
Miu Miu in an infinite source of inspiration for beauty and resonates with an emancipated, sophisticated and conscious audience.
Miu Miu is an expression of the unconventional and heartfelt point of view of Miuccia Prada. Through Miu Miu Beauty, we invite women to ignite their insouciant spirit, stepping back from social expectations with joyful irreverence, to reconnect with their true self. Launched in 2025, Miutine Eau de Parfum captures the ultimate essence of the Miu Miu femininity, a reflection of rebellious independence and youthfulness.
Ladan Lari
Miu Miu Beauty International General Manager
Miutine by Miu Miu
Imagined by master perfumer Dominique Ropion, Miutine is a twist of the codes, a gourmet cheekiness rendered in fragrance. Inspired by a timeless classic of women's perfumery - the Chypre family - Miutine is characterized by a sophisticated blend of bright citrus, a floral heart, and a rich, earthy base of oakmoss and patchouli. This iconic chypre structure is subverted by a daring duo of wild strawberry and brown sugar accords, possessing a chypre signature, gourmand, intimate, and enveloping.
The bottle echoes Miu Miu’s most iconic codes. The recognizable black and white brand label becomes a desirable collar, on a beautifully crafted glass. A tribute to the iconic matelassé leather of the Miu Miu house.