In line with L’Oréal for the Future Sustainability Commitments, L’Oréal Malaysia is committed to making a positive contribution to society by supporting communities in need. The Covid-19 pandemic exacerbated many existing inequalities, with devastating effects on those who were already struggling socially or economically, especially women.
L’Oréal Malaysia appointed The National Association of Women Entrepreneurs of Malaysia (NAWEM) since 2017 as the sole project partner to select, recruit and train a group of eligible applicants (ladies in the B40 category) who will become the project beneficiaries via its L’Oréal Women in Business social enterprise initiative. L’Oréal Malaysia together with NAWEM hopes to empower women to earn supplementary income through a profit-sharing business model via cosmetic sales.
In 2021, L’Oréal Malaysia continues to support women by providing business opportunity for women with low household income to become entrepreneurs by running a cosmetic sale. To create a more sustainable Women in Business programme during the pandemic for NAWEM, the program is now brought online via NAWEM’s Social Media Channels. The project beneficiaries are taking part in this online activation through the training provided by NAWEM to empower women entrepreneurs to lead the next steps in social commerce.