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Mugler: Born Refillable in 1992

Acting for a more responsible luxury with Mugler Fountain and Refill Bottles

Since day one, Mugler has been committed to a more sustainable approach to beauty, making the brand a pioneer in refillability. All the brand’s Eaux de Parfum can be refilled at home with Mugler Refill Bottles, and its iconic fragrances Angel and Alien – and now Alien Goddess – can be refilled in-store at the Mugler Fountain. Find out about Mugler’s commitment to more sustainable luxury.

Angel, a pioneering fragrance 

In 1992, Mugler revolutionized the world of perfume with Angel, a pioneering fragrance for women which created a new olfactory group: Ambery Gourmand combining the power of patchouli with the sensuality of praline, red berries, and vanilla notes. But the launch of this Eau de Parfum also changed the fragrance industry in another way, by introducing the perfume industry’s first refillable bottle.

Because Mugler’s iconic fragrance bottles are works of art that are simply too precious to be discarded, they were created all refillable. Pioneer of an audacious movement, the Mugler Fountain idea was inspired by the perfume fountains, used by members of high society in the 18th century to perfume their homes and replenish their treasured scent bottles with the finest fragrances. Today, more than 10,500 fountains are available in perfumeries worldwide for endless refills. To go further all the brand’s Eaux de Parfum can be refilled at home thanks to Mugler Refill Bottles. A visionary, eco-friendly concept, the Mugler Fountain make more sense now than ever before.

1

Mugler bottle is refilled every 25 seconds around the world1

 

1.5 million

bottles and 380 tons of glass are saved every year2

 

Responsible luxury

Three decades ago, the Mugler Fountain paved the way for a more responsible approach to selling fragrances. A visionary concept and a central element in the brand’s commitment to more sustainable luxury, the Fountain was ahead of its time in championing responsible development, waste reduction, and one-on-one client service. The brand applies the same approach and ethical principles to ingredient sourcing, seeking to safeguard and preserve ecosystems, build resilient supply chains, and ensure that producers are fairly remunerated.

To allow Mugler fragrance lovers to keep their beloved bottles and to make its perfumes as widely accessible as possible, Mugler is constantly upgrading its perfume fountains, building on a centuries-old tradition and enabling customers to refill bottles endlessly. At home, meanwhile, the refiling ritual is another eco-conscious gesture that helps to preserve the environment by reducing waste.

 

Mugler Born refillable in 1992 Mugler Born refillable in 1992

Alien Goddess celebrates 30 years of Mugler’s audacity and commitment

In 2022, Alien Goddess Eau de Parfum, the newest addition to Mugler’s galaxy, joins the iconic Mugler Fountain refillable fragrances. With the Mugler Fountain Refill system, every bottle of Alien Goddess Eau de Parfum that is refilled means -100%, metal, -88%,  plastic, -56%  cardboard and -50%  glass is used.3

1 L’Oréal Luxe data, 2014-2019
2 L’Oréal Luxe data, 2019
3 Purchasing a 90ml refillable bottle and refilling it at the Fountain, compared with purchasing two new 90ml Alien bottles
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