L’Oréal Adria-Balkan (ADBA) provides beauty excellence for 9 markets across the Adriatic and the Balkan regions.

L’Oréal Adria-Balkan markets more than 20 makeup, skincare, hair and fragrance beauty brands – such as L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Vichy, La Roche-Posay, Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl's, Kérastase, Matrix, etc. – across all distribution networks: mass market, department stores, pharmacies, drugstores, hair salons, travel retail, branded retail and e-commerce.

At L’Oréal Adria-Balkan, we are committed to the well-being and fulfillment of our teams. We owe our success above all to the enthusiasm and commitment of more than 400 motivated professionals driven by the power of teamwork, close coordination and cooperation.

Also, we seek to care for the environment and to make a positive impact on the communities where we are present. Our new L’Oréal for the Future program embodies the two complementary dimensions of what corporate responsibility means to us: transforming our company towards an increasingly sustainable business model and contributing to solving the challenges facing the world.

As an organization that places a high value on scientific understanding, gender equality and diversity, L’Oréal Adria-Balkan is actively developing various initiatives within this field.

Famous international pioneering program for the promotion of women in science – L’Oréal-UNESCO For Women in Science has been organized in Adria-Balkan countries for more than a decade. Fellowships for the best young women scientists are being granted each year in Slovenia, Croatia, Serbia and Bulgaria, within this renowned initiative.

To date, L’Oréal Adria-Balkan continues being regularly involved in various local philanthropic activities.

Discover Our beautiful stories

L’Oréal Adria Balkan has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a look at the Group’s latest stories.

Join the Refill Movement

Join the Refill Movement

L’Oréal for the Future

L’Oréal for the Future

People are our greatest strength

People are our greatest strength
Beauty Full of Science  Hand pouring blue scientific liquid KV DESK

Beauty Full of Science

Beauty Full of Science

Essentiality of Beauty

Essentiality of Beauty
2026 TA BANNER Woman with black hair smiing in red vest with white Tshirt CARD

Careers

Careers

Strategy & Model

Strategy & Model
Nicolas Hieronimus v2Fond Creme

Nicolas Hieronimus

Chief Executive Officer

Our four Divisions play a major strategic role as they enable L’Oréal to cover all the aspects of beauty

What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.


Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.

Nicolas Hieronimus

Chief Executive Officer

Our four Divisions play a major strategic role as they enable L’Oréal to cover all the aspects of beauty

What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.


Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.

1997

L'Oréal Group first introduced on the market of the region

400+

employees in Adria-Balkan subsidiaries

#1

beauty company in the regional markets

Discover Our Latest Stories

Group

First Quarter 2021 Sales

First Quarter 2021 Sales

Group

L'Oréal and Prada Announced the Signing of a Long-term License Agreement

L'Oréal and Prada Announced the Signing of a Long-term License Agreement

Group

L’Oréal Recognized as a Leader in Gender Equality

L’Oréal Recognized as a Leader in Gender Equality

Group

L’Oréal Recognized as One of the 2021 World’s Most Ethical Companies

L’Oréal Recognized as One of the 2021 World’s Most Ethical Companies

Commitment

L’Oréal Water Saver New Sustainable Haircare Technology for the Salon and Home

L’Oréal Water Saver New Sustainable Haircare Technology for the Salon and Home

Group

The Appointment of New L’Oréal General Manager for the Adria-Balkan Region

The Appointment of New L’Oréal General Manager for the Adria-Balkan Region

Contact us

Business hours : 9:00-17:00

Bosnia & Herzegovina:

Tel: +387 33 710 265
Email: [email protected]
Office: L'Oréal ADRIA, Azize Sacirbegovic 1, Sarajevo 7100

Croatia:

Tel:  +385 1 6064 920
Email: [email protected]
Office : L'Oréal ADRIA, Slavonska avenija 1C (MATRIX building), Zagreb 10000

Serbia: 

Tel: +381 11 2205 900
Email: [email protected]
Office: L'Oréal BALKAN, Bulevar Zorana Djindjica 64, Belgrade 11070

Bulgaria:

Email: [email protected]
Office:  L'Oréal BULGARIA, Blvd.Nikola Y. Vaptsarov 55, Sofia 1407