Founded in 1978 by a naturopath, Logocos Naturkosmetik is based in Hanover, Germany and employs about 340 people. In 2017, net sales were 59 million euros across Germany and other countries in Europe.
Logona products cover haircare, hair color, skincare and hygiene product categories and are found in specialized distribution, mainly organic stores, at a premium price level for the engaged consumers of natural cosmetics. Sante line of products includes haircare, skincare, hygiene and make-up and is found mainly in mass retail at an accessible price for young and trendy consumers.
Alexis Perakis-Valat, President of L’Oréal’s Consumer Products Division, said “Logocos brings to the Division two authentic and certified naturaI brands as well as a unique expertise from a worldwide pioneer of the organic beauty market. In line with L’Oréal’s strategy to “seize what starts”, this acquisition reinforces the position of the Division on one of today’s major beauty ascending trends”.
Fabrice Megarbane, General Manager L’Oréal Germany, said “L’Oréal Germany is excited to acquire an expertise in natural cosmetics in a market where the desire for organic cosmetics is among the highest in Western Europe.”
With this acquisition, L’Oréal plans to expand the sales of Logocos Naturkosmetik brands internationally. The transaction is expected to be completed in a few months after customary regulatory approvals.
More from this topic
10th edition of One Young World, the global forum for young leaders
From the 22nd to the 25th of October, London welcomed the 10th edition of “One Young World,” the annual summit for young leaders of tomorrow. L’Oréal sent a delegation of 51 employees who wished to actively participate in shaping the future.
L’Oréal Creates The First Bachelor’s Degree in “Entrepreneurial Hairdressing”
L’Oréal will open a school dedicated to hairdressing in the beginning of 2020, offering the first bachelor’s degree in “entrepreneurial hairdressing.” It’s a decision that speaks to our longstanding commitment to transforming in the world of hairdressing.
Industry 4.0 at L'Oréal: The beauty industry is gaining momentum
Digital technology is accelerating our relationship with the world and changing our consumers’ attitudes. In order to thrive in this era of “fast beauty,” we’re constantly reinventing our supply chain and how we operate. Here’s an overview of the innovations we’ve created for our clients.