Middle East
Where it all started_우리의 시작
3CE was created in 2009 inside Stylenanda, Seoul’s cult street-fashion label.
Founded by KIM So Hee, fashion stylist, known for composing bold, wearable full looks — from fashion to makeup — her styling became a signature across Seoul.
Edgy yet effortless. Creative yet real.
3CE began as an insider secret and quickly became a cultural phenomenon in Korea.
Hot from Seoul_서울
What fuels us is Seoul’s energy — raw, fast, instinctive. We don’t follow trends. We feel the next one coming. It starts here — in the streets, the subcultures, the conversations —and we bring it to life through our own lens of fashion, color and creativity.
핫 프롬 서울
This is 3CE - born indie, now global
Always hot from Seoul.
패션_
fashion forward
컬러_
made of color
재미_
playfully creative
Our DNA_정체성
Today that spirit lives in everything we do.
We are fashion forward_패션 born from fashion, and lived as a lifestyle brand more than a beauty one.
We are made of color_컬러 Asia’s leader in color makeup, consistently top ranked in eyes, lips and blush.
We are playfully creative_재미 indie at heart, experimental by instinct, always ready to twist what beauty can look like.
You see it in our imagery, shot as a fashion editorial. In our drop collections, shaped with Seoul’s rising creatives. In our retail spaces, imagined as creative playgrounds.